The objective of a qualitative or quantitative Market and Industry Analysis is to gain an in-depth understanding of the different macro and micro segments in the target market. We will identify the key success factors, clarify market barriers, analyse the competition, review regulatory issues and quantify non- or under-served segments, among other things.
This understanding is a prerequisite for the formulation of a successful strategy, the development of segment-specific value propositions as well as business case calculations.
Our consultants bring the industry understanding and experience that is necessary to professionally and efficiently perform market research. We also have access to industry best practice, benchmarks, case studies and competitors success stories.
We have undertaken numerous business analyses, including scenario planning, market and revenue forecasting, or provided expert opinion on the market assumptions and business plans of our clients.