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Investaura comes from the fusion of ‘Invest’ and ‘Aura’.

According to the Cambridge International Dictionary of English:

‘Aura’ is sometimes used to refer to a type of light that some people say they can see around people. ‘Aurum’ is also the Latin for ‘gold’.

‘Invest’ is the act of putting money, effort or time into something to make a profit or get an advantage.