Ten years ago, I bought shares in Orange (the mobile business) and France Telecom (the parent of Orange), which are now one and the same company. I made two mistakes at the time:
- After France Telecom’s share price had gone down by more than 80%, I thought that it was strongly protected against further price decrease, and would go up over the long term. It didn’t.
- Even if profit margins in France were to decrease under competitive pressure in the fixed line business, I thought that France Telecom’s turnover would go up, driven by mobile services and the international business. It didn’t either.
So I was double wrong. And this is what happened to my original investment. Not a disaster, but certainly not great. Time to fire France Telecom?
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