{"id":591,"date":"2010-11-11T19:25:57","date_gmt":"2010-11-11T17:25:57","guid":{"rendered":"http:\/\/www.invest-aura.com\/?p=591"},"modified":"2025-03-17T11:29:43","modified_gmt":"2025-03-17T09:29:43","slug":"the-truth-about-strategy","status":"publish","type":"post","link":"https:\/\/www.investaura.co\/wordpress\/2010\/11\/the-truth-about-strategy\/","title":{"rendered":"The truth about strategy"},"content":{"rendered":"<p>Louis V. Gerstner Jr. was CEO of IBM from 1993 to 2002. \u00a0 He managed the turn-around of the company from a product business to a service and solution business. \u00a0He is regarded by many as &#8220;the man who saved IBM&#8221;.<\/p>\n<p><em>&#8220;It is extremely difficult to develop a unique strategy for a company; and if the strategy is truly different from what others in the industry are doing, it is probably highly risky.<\/em><\/p>\n<p><em>&#8230;. at the end of the day, more often than not, every competitor basically fights with the same weapons.<\/em><\/p>\n<p><em>&#8230;. in most industries five or six success factors that drive performance can be identified.<\/em><\/p>\n<p><em>&#8230;. it is difficult, if not impossible, to redefine what it takes to be successful in that industry.<\/em><\/p>\n<p><em>&#8230;. so execution is really the critical part of a successful strategy. \u00a0Getting it done, getting in done right, getting it done better than the next person is far more important than dreaming up new visions of the future.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Louis V. Gerstner Jr. was CEO of IBM from 1993 to 2002. \u00a0 He managed the turn-around of the company from a product business to a service and solution business. \u00a0He is regarded by many as &#8220;the man who saved&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"more-link\" href=\"https:\/\/www.investaura.co\/wordpress\/2010\/11\/the-truth-about-strategy\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":7910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[90],"tags":[43],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The truth about strategy | Investaura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investaura.co\/wordpress\/2010\/11\/the-truth-about-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The truth about strategy | Investaura\" \/>\n<meta property=\"og:description\" content=\"Louis V. Gerstner Jr. was CEO of IBM from 1993 to 2002. \u00a0 He managed the turn-around of the company from a product business to a service and solution business. \u00a0He is regarded by many as &#8220;the man who saved... 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(Part 1 of 2)","date":"October 16, 2010","format":false,"excerpt":"Translated from an original article written by Thomas Bez, TEDESCA Consulting, www.tedesca.com Introduction A service management project - whether it be the restructuring of a service unit, the development of SLA and the set-up of a Service Level Management, or a service outsourcing - rarely follows a textbook format.\u00a0 However,\u2026","rel":"","context":"In &quot;Insights&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning2.jpg?fit=1024%2C631&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts\/591"}],"collection":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":10,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts\/591\/revisions"}],"predecessor-version":[{"id":5209,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts\/591\/revisions\/5209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/media\/7910"}],"wp:attachment":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/media?parent=591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/categories?post=591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/tags?post=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}