{"id":5609,"date":"2018-02-12T19:27:25","date_gmt":"2018-02-12T17:27:25","guid":{"rendered":"http:\/\/www.investaura.co\/?p=5609"},"modified":"2025-03-17T10:48:47","modified_gmt":"2025-03-17T08:48:47","slug":"whitepaper-customer-product-costing-profitability-analysis","status":"publish","type":"post","link":"https:\/\/www.investaura.co\/wordpress\/2018\/02\/whitepaper-customer-product-costing-profitability-analysis\/","title":{"rendered":"Whitepaper on Customer & Product costing and Profitability analysis"},"content":{"rendered":"

Investaura is pleased to present its new whitepaper on Activity-Based Costing and Profitability Analysis, which provides a step-by-step roadmap for a successful implementation over a 5 week period.<\/p>\n

Service Costing has the reputation to be complicated and time-consuming to implement. It doesn’t have to be so. Using the eTOM business process framework<\/strong> for telcos, as well as a top-down approach and a representative data set for a mobile service provider, this white paper presents the key steps for a rapid implementation<\/strong> undertaken over a five-week period<\/strong> with Prodacapo<\/strong>, the Activity-Based Costing (ABC) software platform. Once the initial model has been set up, it can easily be expanded as required.<\/p>\n

For each service, two types of cost results are generated: Fully Allocated Costs (FAC)<\/strong>, an ‘average’ cost measure that includes common costs; Long-Run incremental Costs (LRIC)<\/strong>, a ‘marginal’ cost measure that excludes common costs. Providing two sets of cost results is useful both for regulatory costing<\/strong> as well as retail pricing<\/strong> purposes, as it provides a cost range (LRIC = minimum, FAC = maximum) for each services sold by the service provider to other carriers (B2B) or end-users (B2C).<\/p>\n

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Beyond the cost results above, we also generate profitability measures<\/strong> at the service level (e.g. voice call per minute, data download per Mbyte) as well as the customer segment level (e.g. prepaid1, postpaid2), including EBITDA and EBIT per service type and per customer type,<\/strong> as well as the associated profit margins.<\/p>\n

For this work, we have used the Prodacapo ABC software<\/strong> solution<\/strong> from Sweden. Prodacapo is an \u2018object-oriented\u2019 solution that greatly helps structure the costing and profitability analysis, capturing in particular the organisation structure<\/strong>, cost centres<\/strong>, processes<\/strong>, activities<\/strong>, products<\/strong>, customers, sales channels<\/strong> etc. Controllers and strategists love Prodacapo for its ability to take their business detail into account, as well as their financial and commercial data.<\/p>\n

A demo<\/strong> of Prodacapo is available in free access at demo.prodacapo.com<\/a>, and a password protected version of the telecoms solution<\/strong> is accessible at demo.prodacapo.com\/telecom<\/a>. Feel free to contact us<\/a> and request a password to get access to the telecoms model online.<\/p>\n

[download id=”5550″]<\/p>\n

Keywords:<\/strong><\/p>\n