{"id":1314,"date":"2012-05-05T19:51:23","date_gmt":"2012-05-05T17:51:23","guid":{"rendered":"http:\/\/www.invest-aura.com\/?p=1314"},"modified":"2025-03-17T11:00:35","modified_gmt":"2025-03-17T09:00:35","slug":"ibm-whitepaper-quotes-investaura-and-the-work-that-we-are-doing-to-reduce-service-provider-churn","status":"publish","type":"post","link":"https:\/\/www.investaura.co\/wordpress\/2012\/05\/ibm-whitepaper-quotes-investaura-and-the-work-that-we-are-doing-to-reduce-service-provider-churn\/","title":{"rendered":"IBM whitepaper quotes Investaura and the work that we are doing to reduce service provider churn"},"content":{"rendered":"<p>Investaura is pleased to appear in one of the most recent IBM whitepapers:<\/p>\n<blockquote><p>\u00a0Harness the power of data and analytics to maximize the value of each customer<\/p><\/blockquote>\n<p>[download id=&#8221;3015&#8243;]<\/p>\n<p>This excellent whitepaper highlights how mobile and fixed line telecoms service providers can leverage the data that they have about their customers to reduce Churn, boost ARPU, reduce Costs, and overall increase the Customer Lifetime Value (CLV) of their subscribers.<\/p>\n<p>We also agree with IBM that four key components are required to make this enterprise a full success:<!--more--><\/p>\n<ul>\n<li>Quality data &#8211; if information about customers is inaccurate, then forget about analytics!<\/li>\n<li>Business Intelligence &#8211; to understand what has happened in the business, in the distant as well as the more recent past<\/li>\n<li>Predictive analytics &#8211; to forecast how customers are most likely to behave<\/li>\n<li>and Process Automation &#8211; to dramatically reduce costs and automate anything that can be automated in the Churn reduction and ARPU boost process.<\/li>\n<\/ul>\n<p>The good news is that telecoms service providers don&#8217;t have to buy four separate solutions to achieve that goal. There are telecoms specific solutions on the market that combine all of them into one. In particular from our partner Lumata.<\/p>\n<p>Further articles about Churn reduction and ARPU boost can be found there:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.investaura.co\/2012\/02\/want-to-know-the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\" target=\"_self\" rel=\"noopener\">The 5 reasons why your churn reduction measures are not working, and what you can do about it<\/a><\/li>\n<li><a href=\"http:\/\/www.investaura.co\/2011\/02\/winning-the-churn-reduction-war-how-to-use-churn-prediction-techniques-to-improve-customer-retention\/\" target=\"_self\" rel=\"noopener\">Winning the war against churn: how to use churn prediction techniques to improve customer retention<\/a><\/li>\n<li><a href=\"http:\/\/www.investaura.co\/2013\/04\/the-true-cost-of-churn\/\" target=\"_self\" rel=\"noopener\">The true cost of churn<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Investaura is pleased to appear in one of the most recent IBM whitepapers: \u00a0Harness the power of data and analytics to maximize the value of each customer [download id=&#8221;3015&#8243;] This excellent whitepaper highlights how mobile and fixed line telecoms service&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"more-link\" href=\"https:\/\/www.investaura.co\/wordpress\/2012\/05\/ibm-whitepaper-quotes-investaura-and-the-work-that-we-are-doing-to-reduce-service-provider-churn\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":7910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[83],"tags":[7,9,6,60,257],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IBM whitepaper quotes Investaura and the work that we are doing to reduce service provider churn | Investaura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investaura.co\/wordpress\/2012\/05\/ibm-whitepaper-quotes-investaura-and-the-work-that-we-are-doing-to-reduce-service-provider-churn\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBM whitepaper quotes Investaura and the work that we are doing to reduce service provider churn | Investaura\" \/>\n<meta property=\"og:description\" content=\"Investaura is pleased to appear in one of the most recent IBM whitepapers: \u00a0Harness the power of data and analytics to maximize the value of each customer [download id=&#8221;3015&#8243;] This excellent whitepaper highlights how mobile and fixed line telecoms service... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investaura.co\/wordpress\/2012\/05\/ibm-whitepaper-quotes-investaura-and-the-work-that-we-are-doing-to-reduce-service-provider-churn\/\" \/>\n<meta property=\"og:site_name\" content=\"Investaura\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-05T17:51:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T09:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"INVESTAURA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"INVESTAURA\" \/>\n\t<meta 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true cost of churn","date":"April 24, 2013","format":false,"excerpt":"We are often asked how high the cost of churn to service providers really is. As often in economics in general, and costing in particular, it really depends how you look at costs and value, i.e. whether you focus on the direct costs only, or include the indirect costs as\u2026","rel":"","context":"In &quot;Investaura Analysis&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.invest-aura.com\/wordpress\/wp-content\/uploads\/2013\/04\/churn_simulation_1-1024x473.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":831,"url":"https:\/\/www.investaura.co\/wordpress\/2011\/02\/winning-the-churn-reduction-war-how-to-use-churn-prediction-techniques-to-improve-customer-retention\/","url_meta":{"origin":1314,"position":1},"title":"Winning the war against churn: how to use churn prediction techniques to improve customer retention","date":"February 21, 2011","format":false,"excerpt":"There is no question that churn is the plague of the telecom industry.\u00a0 In the mobile business, annual churn rate of 20%-30% are standard.\u00a0 In developing countries, churn can be as high as 60% per annum.\u00a0 Do you know any other industry where companies lose 20%-60% of their customers between\u2026","rel":"","context":"In &quot;Insights&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.invest-aura.com\/wordpress\/wp-content\/uploads\/2011\/02\/Churn_prediction_ARPU_boost-1024x588.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":5609,"url":"https:\/\/www.investaura.co\/wordpress\/2018\/02\/whitepaper-customer-product-costing-profitability-analysis\/","url_meta":{"origin":1314,"position":2},"title":"Whitepaper on Customer &#038; Product costing and Profitability analysis","date":"February 12, 2018","format":false,"excerpt":"Investaura is pleased to present its new whitepaper on Activity-Based Costing and Profitability Analysis, which provides a step-by-step roadmap for a successful implementation over a 5 week period. Service Costing has the reputation to be complicated and time-consuming to implement. It doesn't have to be so. Using the eTOM business\u2026","rel":"","context":"In &quot;Whitepaper&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning2.jpg?fit=1024%2C631&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":775,"url":"https:\/\/www.investaura.co\/wordpress\/2011\/02\/calculating-your-customer-lifetime-value-correctly\/","url_meta":{"origin":1314,"position":3},"title":"Are you calculating the Customer Lifetime Value (CLV) correctly?","date":"February 11, 2011","format":false,"excerpt":"There are two main mistakes that people do when they calculate the CLV.\u00a0 \u00a0The first one is to simply multiply the customer ARPU by the EBIT margin of the company to estimate the customer profitability in a given month.\u00a0 This is quite bad, but the second mistake is a lot\u2026","rel":"","context":"In &quot;Investaura Analysis&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1689,"url":"https:\/\/www.investaura.co\/wordpress\/2013\/11\/investauras-network-operations-transformation-model-is-now-on-the-web\/","url_meta":{"origin":1314,"position":4},"title":"Investaura&#8217;s Network Operations Transformation model is now on the Web","date":"November 5, 2013","format":false,"excerpt":"Investaura\u00a0has released a white paper\u00a0re-visiting\u00a0the financial benefits of managed services and infrastructure sharing for telcos. Building on an initial discussion and review of the relevant approaches and options available, a top-down financial simulation model has been developed to analyse and quantify the benefits of alternative options available to communications service\u2026","rel":"","context":"In &quot;Investaura News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.invest-aura.com\/wordpress\/wp-content\/uploads\/2010\/09\/NOTM.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1205,"url":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/","url_meta":{"origin":1314,"position":5},"title":"The 5 reasons why your churn reduction measures are not working, and what you can do about it","date":"February 10, 2012","format":false,"excerpt":"Truth be told, you don't need a Ph.D. in data mining or statistical analysis to reduce churn. Which is good news. Truth be also told: investing tons of money in data mining tools does not guarantee success - more often than not, it guarantees failure. 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