Truth be told, you don’t need a Ph.D. in data mining or statistical analysis to reduce churn. Which is good news.<\/p>\n
Truth be also told: investing tons of money in data mining tools does not guarantee success – more often than not, it guarantees failure.<\/p>\n
Churn reduction is a complex process. \u00a0There are many reasons why it can go wrong, and from our discussions with telecom service providers, it seems to go wrong most of the time. Why is that?<\/p>\n
Reason #1: the data that you are using are of low quality<\/p>\n
Reason #2: the data mining techniques that you are using are not working<\/p>\n
Reason #3: the retention campaigns that you are deploying are not working<\/p>\n
Reason #4: the retention campaigns are too expensive i.e. the costs of retention outweigh the benefits<\/p>\n
Reason #5: there are too many things to fix in your business before you can seriously think about reducing churn.<\/p><\/blockquote>\n
Fortunatly, there are solutions to your problems:<\/p>\n
Fix Problem #1: buy a good data warehouse; or use a software solution for churn reduction that does not rely on your ‘crap’ (excuse my French) data warehouse but extracts the data that itneeds directly from the billing and CRM system, and store these data in its own database.<\/p>\n
Fix Problem #2: stop using regression models that do not work; use self-learning models that remain up to date all the time and keep improving themselves, and use the complete history of each individual customer in your business.<\/p>\n
Fix Problem #3: stop using data that are one week or one month old, use real-time data than are at most one day old.<\/p>\n
Fix Problem #4: stop addressing the wrong customers, those that did not plan to churn in the first place, and focus on the customers that are most likely to react to your retention measures.<\/p>\n
Fix Problem #5: stop encouraging customers to throw their SIM cards away after 2 weeks of usage; improve the quality of everything that your do in your business, especially all the customer touch points.<\/p><\/blockquote>\n
Fortunately, there are solutions on the market that can help you. \u00a0One of them is Lumata. It does not need a dataware house. It’s got self-learning predictive models. It works in real-time, and mostly automatically. It provides daily performance reports of your retention campaign. And it has proven itself in the field by generating massive churn reduction and revenue increase for the operators where it has been deployed.<\/p>\n
It is time to ACT. Read this white paper if you are committed to reduce churn today. And contact us at Investaura or contact our partner Lumata to learn how we have helped our clients reduce their churn level and increase their ARPU.<\/p>\n
[download id=”3034″]<\/p>\n","protected":false},"excerpt":{"rendered":"
Truth be told, you don’t need a Ph.D. in data mining or statistical analysis to reduce churn. Which is good news. Truth be also told: investing tons of money in data mining tools does not guarantee success – more often… <\/p>\n
Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":7910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[90,85],"tags":[7,60],"jetpack_publicize_connections":[],"yoast_head":"\nThe 5 reasons why your churn reduction measures are not working, and what you can do about it | Investaura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 reasons why your churn reduction measures are not working, and what you can do about it | Investaura\" \/>\n<meta property=\"og:description\" content=\"Truth be told, you don’t need a Ph.D. in data mining or statistical analysis to reduce churn. Which is good news. Truth be also told: investing tons of money in data mining tools does not guarantee success – more often... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\" \/>\n<meta property=\"og:site_name\" content=\"Investaura\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-10T16:27:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T09:17:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"INVESTAURA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"INVESTAURA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\"},\"author\":{\"name\":\"INVESTAURA\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#\/schema\/person\/760bde379c19373c5f6700b6c2573090\"},\"headline\":\"The 5 reasons why your churn reduction measures are not working, and what you can do about it\",\"datePublished\":\"2012-02-10T16:27:38+00:00\",\"dateModified\":\"2025-03-17T09:17:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\"},\"wordCount\":462,\"publisher\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#organization\"},\"keywords\":[\"Churn\",\"Lumata\"],\"articleSection\":[\"Insights\",\"Investaura Analysis\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\",\"url\":\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\",\"name\":\"The 5 reasons why your churn reduction measures are not working, and what you can do about it | Investaura\",\"isPartOf\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#website\"},\"datePublished\":\"2012-02-10T16:27:38+00:00\",\"dateModified\":\"2025-03-17T09:17:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.investaura.co\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 5 reasons why your churn reduction measures are not working, and what you can do about it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#website\",\"url\":\"https:\/\/www.investaura.co\/wordpress\/\",\"name\":\"Investaura\",\"description\":\"The Value Creation Consultants\",\"publisher\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.investaura.co\/wordpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#organization\",\"name\":\"Investaura\",\"url\":\"https:\/\/www.investaura.co\/wordpress\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1\",\"width\":256,\"height\":90,\"caption\":\"Investaura\"},\"image\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/1229653\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#\/schema\/person\/760bde379c19373c5f6700b6c2573090\",\"name\":\"INVESTAURA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b6736bfa63cd4ed52867f06d51f75edb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b6736bfa63cd4ed52867f06d51f75edb?s=96&d=mm&r=g\",\"caption\":\"INVESTAURA\"},\"url\":\"https:\/\/www.investaura.co\/wordpress\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 5 reasons why your churn reduction measures are not working, and what you can do about it | Investaura","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/","og_locale":"en_GB","og_type":"article","og_title":"The 5 reasons why your churn reduction measures are not working, and what you can do about it | Investaura","og_description":"Truth be told, you don’t need a Ph.D. in data mining or statistical analysis to reduce churn. Which is good news. Truth be also told: investing tons of money in data mining tools does not guarantee success – more often... Read More","og_url":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/","og_site_name":"Investaura","article_published_time":"2012-02-10T16:27:38+00:00","article_modified_time":"2025-03-17T09:17:36+00:00","og_image":[{"width":1024,"height":631,"url":"https:\/\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning2.jpg","type":"image\/jpeg"}],"author":"INVESTAURA","twitter_card":"summary_large_image","twitter_misc":{"Written by":"INVESTAURA","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/#article","isPartOf":{"@id":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/"},"author":{"name":"INVESTAURA","@id":"https:\/\/www.investaura.co\/wordpress\/#\/schema\/person\/760bde379c19373c5f6700b6c2573090"},"headline":"The 5 reasons why your churn reduction measures are not working, and what you can do about it","datePublished":"2012-02-10T16:27:38+00:00","dateModified":"2025-03-17T09:17:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/"},"wordCount":462,"publisher":{"@id":"https:\/\/www.investaura.co\/wordpress\/#organization"},"keywords":["Churn","Lumata"],"articleSection":["Insights","Investaura Analysis"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/","url":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/","name":"The 5 reasons why your churn reduction measures are not working, and what you can do about it | Investaura","isPartOf":{"@id":"https:\/\/www.investaura.co\/wordpress\/#website"},"datePublished":"2012-02-10T16:27:38+00:00","dateModified":"2025-03-17T09:17:36+00:00","breadcrumb":{"@id":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.investaura.co\/wordpress\/2012\/02\/the-five-reasons-why-your-churn-reduction-measures-are-not-working\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.investaura.co\/wordpress\/"},{"@type":"ListItem","position":2,"name":"The 5 reasons why your churn reduction measures are not working, and what you can do about it"}]},{"@type":"WebSite","@id":"https:\/\/www.investaura.co\/wordpress\/#website","url":"https:\/\/www.investaura.co\/wordpress\/","name":"Investaura","description":"The Value Creation Consultants","publisher":{"@id":"https:\/\/www.investaura.co\/wordpress\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investaura.co\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.investaura.co\/wordpress\/#organization","name":"Investaura","url":"https:\/\/www.investaura.co\/wordpress\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1","width":256,"height":90,"caption":"Investaura"},"image":{"@id":"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/1229653"]},{"@type":"Person","@id":"https:\/\/www.investaura.co\/wordpress\/#\/schema\/person\/760bde379c19373c5f6700b6c2573090","name":"INVESTAURA","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.investaura.co\/wordpress\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b6736bfa63cd4ed52867f06d51f75edb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6736bfa63cd4ed52867f06d51f75edb?s=96&d=mm&r=g","caption":"INVESTAURA"},"url":"https:\/\/www.investaura.co\/wordpress\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning2.jpg?fit=1024%2C631&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7ecno-jr","jetpack-related-posts":[{"id":831,"url":"https:\/\/www.investaura.co\/wordpress\/2011\/02\/winning-the-churn-reduction-war-how-to-use-churn-prediction-techniques-to-improve-customer-retention\/","url_meta":{"origin":1205,"position":0},"title":"Winning the war against churn: how to use churn prediction techniques to improve customer retention","date":"February 21, 2011","format":false,"excerpt":"There is no question that churn is the plague of the telecom industry.\u00a0 In the mobile business, annual churn rate of 20%-30% are standard.\u00a0 In developing countries, churn can be as high as 60% per annum.\u00a0 Do you know any other industry where companies lose 20%-60% of their customers between\u2026","rel":"","context":"In "Insights"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.invest-aura.com\/wordpress\/wp-content\/uploads\/2011\/02\/Churn_prediction_ARPU_boost-1024x588.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1314,"url":"https:\/\/www.investaura.co\/wordpress\/2012\/05\/ibm-whitepaper-quotes-investaura-and-the-work-that-we-are-doing-to-reduce-service-provider-churn\/","url_meta":{"origin":1205,"position":1},"title":"IBM whitepaper quotes Investaura and the work that we are doing to reduce service provider churn","date":"May 5, 2012","format":false,"excerpt":"Investaura is pleased to appear in one of the most recent IBM whitepapers: \u00a0Harness the power of data and analytics to maximize the value of each customer [download id=\"3015\"] This excellent whitepaper highlights how mobile and fixed line telecoms service providers can leverage the data that they have about their\u2026","rel":"","context":"In "Whitepaper"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning2.jpg?fit=1024%2C631&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1644,"url":"https:\/\/www.investaura.co\/wordpress\/2013\/04\/the-true-cost-of-churn\/","url_meta":{"origin":1205,"position":2},"title":"The true cost of churn","date":"April 24, 2013","format":false,"excerpt":"We are often asked how high the cost of churn to service providers really is. As often in economics in general, and costing in particular, it really depends how you look at costs and value, i.e. whether you focus on the direct costs only, or include the indirect costs as\u2026","rel":"","context":"In "Investaura Analysis"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.invest-aura.com\/wordpress\/wp-content\/uploads\/2013\/04\/churn_simulation_1-1024x473.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":775,"url":"https:\/\/www.investaura.co\/wordpress\/2011\/02\/calculating-your-customer-lifetime-value-correctly\/","url_meta":{"origin":1205,"position":3},"title":"Are you calculating the Customer Lifetime Value (CLV) correctly?","date":"February 11, 2011","format":false,"excerpt":"There are two main mistakes that people do when they calculate the CLV.\u00a0 \u00a0The first one is to simply multiply the customer ARPU by the EBIT margin of the company to estimate the customer profitability in a given month.\u00a0 This is quite bad, but the second mistake is a lot\u2026","rel":"","context":"In "Investaura Analysis"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2061,"url":"https:\/\/www.investaura.co\/wordpress\/2014\/02\/business-planning-and-costing-free-simple-template\/","url_meta":{"origin":1205,"position":4},"title":"Business Planning and Costing made easy: free financial template!","date":"February 18, 2014","format":false,"excerpt":"Business planning and costing don't have to be complicated. They aren't!\u00a0INVESTAURA is pleased to provide you with this simple Excel template to help you get started. You need to register for free as a 'Discovery' member on this web site to download the Business Planning and Costing simple Excel template\u2026","rel":"","context":"In "Finance templates"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.invest-aura.com\/wordpress\/wp-content\/uploads\/2014\/02\/Business_Planning_Made_Easy.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1659,"url":"https:\/\/www.investaura.co\/wordpress\/2013\/07\/budgeting-planning-costing-the-first-easy-to-use-solution-in-a-post-excel-world\/","url_meta":{"origin":1205,"position":5},"title":"Budgeting, Business Planning and Service Costing in a box: the first easy-to-use solution a post-Excel world","date":"July 5, 2013","format":false,"excerpt":"Do you still use Microsoft Excel for Budgeting, Business Planning or Performance Management? Microsoft Excel was good for the job 10-15 years ago, but Excel also has its limits, and you probably have come across many of them already. In particular, Excel is not a database! Today, very powerful, easy-to-use,\u2026","rel":"","context":"In "Investaura Solutions"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.invest-aura.com\/wordpress\/wp-content\/uploads\/2013\/07\/130614_Architecture-1024x656.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts\/1205"}],"collection":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/comments?post=1205"}],"version-history":[{"count":49,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts\/1205\/revisions"}],"predecessor-version":[{"id":7831,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/posts\/1205\/revisions\/7831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/media\/7910"}],"wp:attachment":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/media?parent=1205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/categories?post=1205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/tags?post=1205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}