{"id":1,"date":"2010-09-08T19:47:57","date_gmt":"2010-09-08T17:47:57","guid":{"rendered":"http:\/\/www.invest-aura.com\/wordpress\/?p=1"},"modified":"2025-03-17T11:21:36","modified_gmt":"2025-03-17T09:21:36","slug":"investaura-web-site-is-born","status":"publish","type":"post","link":"https:\/\/www.investaura.co\/wordpress\/2010\/09\/investaura-web-site-is-born\/","title":{"rendered":"Investaura is pleased to announce the launch of its web site"},"content":{"rendered":"<p>Today, we are really happy to celebrate the launch of our Web Site.\u00a0 On a recent assignment, one of the\u00a0client staff asked me &#8220;How did\u00a0our company find you?&#8221;.\u00a0\u00a0\u00a0My answer was simple: &#8220;Our customers don&#8217;t find us, we find them&#8221;.\u00a0 But this statement was also an open recognition that\u00a0INVESTAURA has lacked visibility on the market so far, and our Web site is one of the measures that we are implementing to better reach and interact with our clients in the future.<\/p>\n<p>So first of all, we\u00a0would like to welcome you on our journey to make the consultancy world -with the risk of sounding arrogant &#8211;\u00a0&#8220;a Better World&#8221;.<\/p>\n<p><strong>INVESTAURA is a really new type of consultancy<\/strong>.\u00a0 Our competitors work like this: a majority of their staff are junior people with excellent academic degrees but no industry experience.\u00a0 When you as a client buy advisory\u00a0services from them, you end up interfacing with very young people who are there to learn from you.\u00a0 You will\u00a0rarely see senior staff or partners &#8211; typically they only show up at\u00a0the kick-off presentation and well as the final meeting, where they are so keen to present results to your CEO and\u00a0your Board&#8230;<\/p>\n<p><!--more-->INVESTAURA\u00a0has a different type of business model:\u00a0<strong>a pre-requisite for our consultants\u00a0is to bring a minimum of 10 years of professional experience<\/strong>.\u00a0 It is not that we do not like young people, but we believe that they should not work as consultants.<\/p>\n<p>So why is the business model of our competitors what it is?\u00a0Because the partners want\u00a0leverage: they employ junior staff who, in most cases, are extremely hard working, to make big bucks for themselves.<\/p>\n<p>INVESTAURA is different.\u00a0\u00a0 First of all, our staff have reached the point in their lives where they have already made good money for themselves, working as employees with telecom operators, suppliers, IT companies or in the media industry.\u00a0 Money is important, but even <strong>more important is the satisfaction of our clients<\/strong>, many of whom have become personal friends over the years.<\/p>\n<p>Also important is our own satisfaction.\u00a0 We love working and do work very hard, but our work is fun.\u00a0 We totally control what we do or do not want to do, who we work for and who we do not want to work for.\u00a0This might mean making less money than our competitors, but we have a much better life balance.\u00a0 <strong>We are Entrepreneurs.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we are really happy to celebrate the launch of our Web Site.\u00a0 On a recent assignment, one of the\u00a0client staff asked me &#8220;How did\u00a0our company find you?&#8221;.\u00a0\u00a0\u00a0My answer was simple: &#8220;Our customers don&#8217;t find us, we find them&#8221;.\u00a0 But&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"more-link\" href=\"https:\/\/www.investaura.co\/wordpress\/2010\/09\/investaura-web-site-is-born\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":7910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[91],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investaura is pleased to announce the launch of its web site | Investaura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investaura.co\/wordpress\/2010\/09\/investaura-web-site-is-born\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investaura is pleased to announce the launch of its web site | Investaura\" \/>\n<meta property=\"og:description\" content=\"Today, we are really happy to celebrate the launch of our Web Site.\u00a0 On a recent assignment, one of the\u00a0client staff asked me &#8220;How did\u00a0our company find you?&#8221;.\u00a0\u00a0\u00a0My answer was simple: &#8220;Our customers don&#8217;t find us, we find them&#8221;.\u00a0 But... 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