{"id":7303,"date":"2020-08-07T17:16:31","date_gmt":"2020-08-07T15:16:31","guid":{"rendered":"http:\/\/www.investaura.co\/?page_id=7303"},"modified":"2026-03-11T12:16:57","modified_gmt":"2026-03-11T10:16:57","slug":"making-ma-successful-commercial-financial-factbooks","status":"publish","type":"page","link":"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/","title":{"rendered":"Sell-side M&#038;A: making transactions more successful with commercial and financial factbooks"},"content":{"rendered":"<p>When business owners and management at small and mid-size companies engage discussions with financial or strategic investors, they embark on a journey that they often vastly underestimate, both in its complexity and its duration, because they have never experienced it before.<!--more--><\/p>\n<p>There is not question that management knows the company and its history best. However, launching M&amp;A activities at the right time, telling the right story, finding the right investor, agreeing on the right price, and moving together with the right strategy: a flawless execution is challenging, especially when business owners are doing it for the first time.<\/p>\n<p>Apart from \u201ctrying to do it alone\u201d, the most common mistakes are:<\/p>\n<ul>\n<li>Launching the initiative at the wrong time, when the company is not sellable yet<\/li>\n<li>Lacking alignment within management on what the ideal investor should bring, and the trade-offs between financial and strategic investors<\/li>\n<li>Lacking a clear and executable strategy for developing the company to the next stage.<\/li>\n<\/ul>\n<p>External M&amp;A advisors can greatly help make the process more successful. They provide a sounding board and reality-check to management and their expectations. They can help management define the right story and clarify the strategic options moving forward.<\/p>\n<p>In addition to preparing high-quality and convincing Information Memoranda, Investaura consultants bring the industry experience necessary to achieve the best result. The preparation of commercial and financial factbooks brings numerous benefits and greatly improves the M&amp;A transaction outcome:<\/p>\n<ul>\n<li>it provides a robust five-year plan that has been challenged and improved by the external advisor<\/li>\n<li>it aligns the internal management team so that the company leaders all share the same understanding of what the company has achieved in the recent past, and where it wants to go next<\/li>\n<li>it makes the past, present and future commercial and financial objectives transparent to potential investors<\/li>\n<li>it helps achieve a higher valuation for the company at the negotiation stage.<\/li>\n<\/ul>\n<p>Commercial and financial factbooks developed by Investaura consultants have successfully contributed to M&amp;A transactions, such as :<\/p>\n<ul>\n<li>the primary and secondary investment of SRIW in SEE Telecom (Belgium), with SRIW providing growth capital and becoming a strategic investor in the company<\/li>\n<li>the acquisition of Fuxtec, an e-commerce company based in Germany, by an investor backed by a family business<\/li>\n<li>the acquisition of UTS, a telecoms operator, by Liberty Latin America from the country of Curacao.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When business owners and management at small and mid-size companies engage discussions with financial or strategic investors, they embark on a journey that they often vastly underestimate, both in its complexity and its duration, because they have never experienced it&#8230; <\/p>\n<div class=\"more-link-container\"><a class=\"more-link\" href=\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":7328,"parent":4535,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sell-side M&amp;A: making transactions more successful with commercial and financial factbooks | Investaura<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sell-side M&amp;A: making transactions more successful with commercial and financial factbooks | Investaura\" \/>\n<meta property=\"og:description\" content=\"When business owners and management at small and mid-size companies engage discussions with financial or strategic investors, they embark on a journey that they often vastly underestimate, both in its complexity and its duration, because they have never experienced it... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/\" \/>\n<meta property=\"og:site_name\" content=\"Investaura\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T10:16:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.investaura.co\/wordpress\/wp-content\/uploads\/2020\/08\/shutterstock_316625645_resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/\",\"url\":\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/\",\"name\":\"Sell-side M&A: making transactions more successful with commercial and financial factbooks | Investaura\",\"isPartOf\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#website\"},\"datePublished\":\"2020-08-07T15:16:31+00:00\",\"dateModified\":\"2026-03-11T10:16:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.investaura.co\/wordpress\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions Showcase\",\"item\":\"https:\/\/www.investaura.co\/wordpress\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sell-side M&#038;A: making transactions more successful with commercial and financial factbooks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#website\",\"url\":\"https:\/\/www.investaura.co\/wordpress\/\",\"name\":\"Investaura\",\"description\":\"The Value Creation Consultants\",\"publisher\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.investaura.co\/wordpress\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#organization\",\"name\":\"Investaura\",\"url\":\"https:\/\/www.investaura.co\/wordpress\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1\",\"width\":256,\"height\":90,\"caption\":\"Investaura\"},\"image\":{\"@id\":\"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/1229653\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sell-side M&A: making transactions more successful with commercial and financial factbooks | Investaura","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/","og_locale":"en_GB","og_type":"article","og_title":"Sell-side M&A: making transactions more successful with commercial and financial factbooks | Investaura","og_description":"When business owners and management at small and mid-size companies engage discussions with financial or strategic investors, they embark on a journey that they often vastly underestimate, both in its complexity and its duration, because they have never experienced it... Read More","og_url":"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/","og_site_name":"Investaura","article_modified_time":"2026-03-11T10:16:57+00:00","og_image":[{"width":1024,"height":676,"url":"https:\/\/www.investaura.co\/wordpress\/wp-content\/uploads\/2020\/08\/shutterstock_316625645_resized.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/","url":"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/","name":"Sell-side M&A: making transactions more successful with commercial and financial factbooks | Investaura","isPartOf":{"@id":"https:\/\/www.investaura.co\/wordpress\/#website"},"datePublished":"2020-08-07T15:16:31+00:00","dateModified":"2026-03-11T10:16:57+00:00","breadcrumb":{"@id":"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.investaura.co\/wordpress\/solutions\/making-ma-successful-commercial-financial-factbooks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.investaura.co\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Solutions Showcase","item":"https:\/\/www.investaura.co\/wordpress\/solutions\/"},{"@type":"ListItem","position":3,"name":"Sell-side M&#038;A: making transactions more successful with commercial and financial factbooks"}]},{"@type":"WebSite","@id":"https:\/\/www.investaura.co\/wordpress\/#website","url":"https:\/\/www.investaura.co\/wordpress\/","name":"Investaura","description":"The Value Creation Consultants","publisher":{"@id":"https:\/\/www.investaura.co\/wordpress\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investaura.co\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.investaura.co\/wordpress\/#organization","name":"Investaura","url":"https:\/\/www.investaura.co\/wordpress\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/Logo-INVESTAURA_RGB-blau-e1450351498844.jpg?fit=256%2C90&ssl=1","width":256,"height":90,"caption":"Investaura"},"image":{"@id":"https:\/\/www.investaura.co\/wordpress\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/1229653"]}]}},"jetpack_shortlink":"https:\/\/wp.me\/P7ecno-1TN","jetpack-related-posts":[{"id":5382,"url":"https:\/\/www.investaura.co\/wordpress\/services\/mergers-and-acquisitions\/sell-side-dont-need-ma-advisor\/","url_meta":{"origin":7303,"position":0},"title":"Sell-side: don&#8217;t you need an M&#038;A advisor?","date":"April 4, 2017","format":false,"excerpt":"Selling your company In today's competitive world, profit and growth are fundamental sources of value creation for business owners and shareholders. If you don't grow, your competitors will, and they might eventually dwarf and endanger your business. Even if you have carved out a profitable niche for your firm, nobody\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/shutterstock_139401482.jpg?fit=1000%2C554&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6747,"url":"https:\/\/www.investaura.co\/wordpress\/services\/financial-business-planning\/","url_meta":{"origin":7303,"position":1},"title":"Financial and Operational Planning","date":"January 31, 2019","format":false,"excerpt":"A large number of managers engage in the preparation of business plans, whether in a start-up, mature company or M&A context. Unfortunately, the results are not always convincing. Investaura have immense experience in the area of financial planning and understand the business behind the numbers. Business planning is a holistic\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2010\/09\/shutterstock_251280265_smaller.jpg?fit=1024%2C678&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4548,"url":"https:\/\/www.investaura.co\/wordpress\/solutions\/business-planning-valuation\/","url_meta":{"origin":7303,"position":2},"title":"Business Planning and Company Valuation","date":"March 2, 2016","format":false,"excerpt":"A large number of\u00a0managers worldwide engage in the preparation of business plans, whether in a start-up, mature company or M&A context. Unfortunately, the results are not always convincing, or correct! Business planning is a holistic activity that requires not only strong understanding of the business, but also a clear vision\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2024\/07\/Business_Planning3.jpg?fit=1024%2C769&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14,"url":"https:\/\/www.investaura.co\/wordpress\/services\/consulting\/","url_meta":{"origin":7303,"position":3},"title":"Strategy","date":"September 8, 2010","format":false,"excerpt":"We lead strategic initiatives, identify value creation opportunities, and work with our clients' senior leaders to improve both short-term and long-term business performance. Our consultants are senior professionals with strong operational experience acquired in the ICT, Digital, Infrastructure, and Finance industries. We\u00a0bring a\u00a0refreshing\u00a0attitude:\u00a0we have an entrepreneur mindset, we are implementation-oriented\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2016\/02\/shutterstock_282394148_smaller.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3392,"url":"https:\/\/www.investaura.co\/wordpress\/services\/consulting\/corporate-finance\/","url_meta":{"origin":7303,"position":4},"title":"Corporate Finance","date":"March 26, 2015","format":false,"excerpt":"We cover the full range of Corporate Finance topics relevant to telecom service providers, suppliers, infrastructure management and IT companies, including: Valuation In Finance, success is usually judged by value. A good investment decision is one that results in purchase of a real asset that is worth more than its\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2016\/02\/shutterstock_282394148_smaller.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3086,"url":"https:\/\/www.investaura.co\/wordpress\/financial-analysis-templates-and-excel-tools\/comprehensive-business-plan-template-for-telecoms-and-ict\/","url_meta":{"origin":7303,"position":5},"title":"Comprehensive Business Plan Excel template for telecoms and ICT","date":"October 16, 2014","format":false,"excerpt":"Finding a good business plan template in Excel format can be really hard, for the following reasons: You need the right\u00a0level of detail.\u00a0More often than not, the templates provided by others (your\u00a0corporate HQs, your boss, you name it) are much too detailed - if you work for a large company,\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.investaura.co\/wordpress\/wp-content\/uploads\/2010\/09\/shutterstock_251280265_smaller.jpg?fit=1024%2C678&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/pages\/7303"}],"collection":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/comments?post=7303"}],"version-history":[{"count":17,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/pages\/7303\/revisions"}],"predecessor-version":[{"id":8307,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/pages\/7303\/revisions\/8307"}],"up":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/pages\/4535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/media\/7328"}],"wp:attachment":[{"href":"https:\/\/www.investaura.co\/wordpress\/wp-json\/wp\/v2\/media?parent=7303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}